"It is the market encounter that gives me energy"
You are our Marketing Communications Manager here at Excillum. How would you describe yourself?
My name is Susanne Segeblad, and I regard myself an international and communicative mediator between technology and market. My professional work has been focused on market development and market expansion within technical B2B.
What are you doing here at Excillum?
I work with all types of marketing, communications and PR.
Why did you choose a career in Marketing?
To me, marketing is the sweet interface between company and customer, all the way from image and expectation to customer experience and satisfaction. We need to let the right people know that we have the ultimate solution for their problem and to offer a product that is accessible for them to buy. Then we need to make sure the buyer is a happy owner and user of our products. All this is marketing, which makes it very versatile and exciting!
Do you have any favourite memory associated with your job?
Not really, since I have a very short memory and always looking forward! But I do know that meeting the customers, both current and potential, is truly essential to be able to understand their needs and meet their expectations. It is the market encounter that gives me energy, being the entire company’s raison d’être!
Do you have a professional or personal goal you would like to share with us?
Well, I have a very hands-on and executive mindset, which has come in handy many times to “get things done”. My ambition is to get a more strategic approach and to engage more in the analytical phase of business. To reach beyond “how to best do things” towards “what should we do and why”.
Thank you Susanne. We are happy to have you in our team!